Campaign measurement tools provide critical feedback on a b2b marketing initiatives success. In this blog we look at campaign measurement tools and techniques for both traditional media, e-mail and web-based promotions.
Lead generation is critical to the fundamental needs of a marketing plan. An often overlooked source for identifying potential leads can be found right on the internet; the Usenet. In this blogletter we explore the Usenet, and how it may provide a source of lead generation and customer identification.
In the world of B2B outbound marketing is often focused on lead generation, it is always important to give the contact a variety of options. We review how to build those options into your marketing campaign.
Do you want a “website”, or do you want a “web lead machine”, this article looks at internet marketing and what can turn your website into a lead generation mechanism.
Facebook for business has become a prominent online tool in the marketing communications toolkit. We review some of the strengths of this social media internet marketing tool.