The MarketReacher is your source for information on B2B marketing strategies and tactics. The information shared here is based on the industry expertise of MarketReach, Inc.
What is integrated marketing? The term “integrated marketing” refers to marketing efforts that work together in a complimentary, synchronized methodology—and are designed and implemented as part of an overall unified strategy. Rather than treating each component of a marketing initiative as a separate task or deliverable (each with their own unique timeline and implementation plan), [...]
If your website home page doesn’t immediately communicate these three critical elements: who you are, what you do, and for whom you do it, you need to make some changes to fix it – and soon.
Marketers and IT staff don’t always mix. But successful marketers learn how to engage with their IT staff for their valuable insights and technical views on marketing and marketing technology. In this Marketing News magazine article (published by the AMA), MarketReach co-founder Rod Griffith provides advice on helping marketers better enroll IT staff in their marketing planning.
An effective B2B marketing campaign should bring your company in contact with your customer multiple times, and preferably at carefully planned intervals designed to maximize mindshare. This MarketReacher blog entry reviews the foundation for an effective B2B Three Point Campaign.
Co-founder Rod Griffith reflects on a recent article published on the Fast Company web blog by Neil Baron at Baron Strategic Partners, Rod reviews assumptions made in marketing decisions, and how an Assumption Audit can help to break free of those assumptions.
